Thursday, June 4

Beauty Pit-Crew

If you haven’t yet heard of Alli Owens, you soon will. She is making waves on the NASCAR circuit and is positioned to be the first female driver ever to be inducted into NASCAR! Planet Style Concierge was on hand yesterday at Taka studios, in conjunction with makeup artist Christopher Drummond of Christopher Drummond Beauty and hairstylist Colin Lively, to rev up Alli’s look - taking her from zero to glamorous in no time flat. 

Alli’s spirit is fun loving and sweet, girl next-door, with a “can do” attitude about life and an unwavering passion for her sport. Alli’s “beauty pit crew” worked together to give her a look that was completely her own, one she could feel confident in, and one that will shift easily between the different gears of her life. From the track, to a press junket, to an evening event - Alli is definitely taking home the checkered flag! 

Planet Style Concierge’s founder Colin Megaro, executive assistant Guillermo Moncada (aka G) and I were all present to make sure Alli’s wardrobe was just right! Coordinating separates were the stars of the day. Alli is ready to greet press and fans at the track in slim fitting skinny jeans by Nobel Denim, and a sporty rouched v-neck knit with stain trim by BCBG Generation. Just so everyone knows she mean business we topped it off with a tailored jacket featuring feminine details by BCBG Max Azria. Alli is also trading in her childish Chuck Tailors for a more sophisticated Donald J. Pliner patent leather moccasin with a kitten heel for just that little added height (open toe shoes and high heels are a no-no trackside).  For a night on the town Alli rocked a multi-layered tunic length tank with embroidered and beaded embellishment by Miss Me parried with perfect fitting knit black leggings by INC. Planet Style Concierge was very careful to pick the right length legging so the correct amount of calf is exposed - a key point to pulling off a great legging look! Alli was looking fast while standing still in BGBC Girls multi-strapped high heel sandal with front zipper detailing. Finishing off her look were all black metal bangles, earrings, ring, and necklace all from H&M, driving home the point that she doesn’t have to redline her wallet to get people’s heads turning! 

Hairstylist Colin Lively updated Alli’s doo, retaining her signature pink highlights in a way that not only kept her look youthful, but updated, stylish, and sophisticated as well! With his skillful hand and exceptional all natural product line, makeup artist Christopher Drummond gave Alli just the right finishing touch keeping her fresh, bright and glowing! 

It was a very fun and exciting day, not only for Alli, but also for everyone involved who got to watch her go through this transformation! Alli’s look has got the green flag to take the NASCAR world by storm! So keep your eyes peeled for her - chances are she’ll be flying by you! 

~Written by Brian Ciabotti

Check back at www.planetstyleconcierge.com to see complete pictures and video of Alli’s transformation!